ABOUT

 

We are an independent performance sportswear designer based in Cincinnati, Ohio. We are midwestern-born athletes, workers, students, go-getters, hustlers, early birds, and beasts. Whatever the challenge, we get Up and crush it. 

We are driven to create gear with timeless style, functional performance, and a force-to-be-reckoned-with attitude. We are UpWear®.

Motivated by the joy of winning, our design philosophy is based on the hard work that goes in before the big moments arrive. 

Power through your epic journey with us.
We're ready to win.